Digital analytics involves the collection, measurement, and analysis of data from your digital channels, such as websites and mobile apps. It helps businesses understand user behavior, optimize marketing strategies, improve user experience, and drive business growth through data-driven decisions.

Google Analytics 4 (GA4) offers advanced analytics capabilities, enabling you to track user interactions across your website and mobile apps. It provides actionable insights into user behavior, helping you optimize marketing strategies, improve user experience, and make data-driven decisions to enhance your website’s performance.

Google Tag Manager (GTM) is a tag management system that allows you to manage and deploy marketing tags (snippets of code) on your website or mobile app without modifying the code. It simplifies tracking, enhances data collection, and provides greater flexibility for managing tags.

GTM allows you to efficiently manage all your website tags in one place, enabling accurate tracking of user interactions and conversions. It reduces the risk of errors, improves data accuracy, and provides valuable insights into your website’s performance.

Enhanced ecommerce tracking provides detailed insights into customer behavior, product performance, and sales funnels. It helps you monitor key metrics, identify conversion barriers, and optimize marketing strategies to increase sales and revenue.

Our team specializes in setting up advanced ecommerce tracking by configuring Google Analytics and Google Tag Manager. We ensure precise data collection and analysis to provide you with actionable insights for optimizing your online sales and marketing efforts.

Server-side tracking collects data directly from your server, reducing the risk of data loss and ensuring more accurate tracking. Unlike client-side tracking, which relies on browser-based scripts, server-side tracking is less susceptible to ad blockers and privacy settings.

Server-side tracking provides more reliable data collection, improved data accuracy, and better compliance with privacy regulations. It is particularly beneficial for websites with high privacy requirements and those affected by ad blockers.

SPAs load a single HTML page and dynamically update content as users interact with the app. This behavior makes traditional tracking methods less effective. Accurate tracking for SPAs requires specialized integration with Google Analytics.

Our experts handle the setup and configuration of Google Analytics for SPAs and JavaScript sites. We implement custom tracking solutions to accurately capture user interactions and behavior, providing valuable insights into website performance.

A data layer is a JavaScript object that stores and passes information from your website to your tag management system. It is crucial for effective tag management, accurate data collection, and ensuring consistent data across various tracking tools.

Our consultancy services ensure your data layer is correctly implemented and configured, enhancing tracking precision, streamlining marketing efforts, and providing deeper insights into your website performance.

CRM (Customer Relationship Management) and CDP (Customer Data Platform) integrations consolidate customer data from multiple sources, providing a unified view of customer interactions. This helps in personalizing marketing campaigns and improving customer engagement.

Our experts handle the integration process, ensuring smooth data flow between your CRM and CDP systems. We configure the integration to meet your specific needs, enabling you to gain comprehensive insights into customer behavior and optimize marketing strategies.

Conversion Rate Optimization (CRO) involves analyzing user behavior, identifying conversion barriers, and implementing strategies to improve the percentage of visitors who complete desired actions on your website. It is crucial for maximizing online sales and enhancing website performance.