How Campaignsquat Scaled an Organic Grocery Brand to a 6.1X ROAS with Google Ads

🌿 The Challenge: A High-Quality Brand Struggling to Gain Traction

Big Green Organic Food was built on a mission—delivering premium organic, non-GMO groceries to health-conscious customers. They had everything:

• ✅ Sustainable sourcing
• ✅ Certified organic products
• ✅ A passionate, loyal customer base

But despite having an excellent product line, they were facing major growth challenges:

• ❌ Low Brand Awareness – Many customers had never heard of them
• ❌ Underperforming Ad Campaigns – Previous ads weren't generating ROI
• ❌ Stagnant Sales Growth – Struggled to convert website visitors into customers
• ❌ Limited International Reach – Finding the right audience was difficult

💡 Big Green Organic Food needed a strategy to scale profitably—that's where Campaignsquat stepped in.

📈 Our Game-Changing Strategy: Data-Driven Google Ads for Explosive Growth

We didn't just run ads—we built a full-scale digital marketing engine focused on:

• 🔹 Targeting the right audience – Reaching health-conscious buyers actively searching for organic groceries
• 🔹 Crafting compelling messaging – Writing ad copy that spoke directly to customer needs
• 🔹 Optimizing for conversions – Ensuring every ad click had a high chance of turning into a sale
• 🔹 Scaling efficiently – Expanding reach while keeping costs under control

💡 The Step-by-Step Approach We Took

1️⃣ Audience Research & Segmentation

We identified Big Green Organic Food's ideal customer personas:

• Busy Professionals looking for quick, healthy meal options
• Fitness Enthusiasts who prioritize high-quality nutrition
• Eco-Conscious Shoppers who care about sustainable brands
• Families & Parents looking for organic food for their children

2️⃣ Google Ads Campaign Structuring & Optimization

We designed a multi-layered Google Ads funnel to attract, engage, and convert high-intent shoppers.

• ✅ Search Ads: Targeting keywords like "buy organic groceries online" & "best non-GMO food"
• ✅ Shopping Ads: Featuring visually appealing product images
• ✅ Remarketing Campaigns: Re-engaging users who browsed but didn't buy
• ✅ Display & YouTube Ads: Building brand awareness through educational content

3️⃣ Landing Page & Conversion Optimization

To maximize conversion rates, we optimized Big Green Organic Food's website:

• ✔ Mobile-First Design – Ensuring seamless checkout on all devices
• ✔ Clear CTAs – Encouraging instant purchases
• ✔ Trust Signals – Showcasing customer reviews & organic certifications

4️⃣ Ongoing Performance Monitoring & Scaling

We analyzed, tested, and scaled every part of the campaign—ensuring high ROI at every stage.

📊 The Results: A 6.1X ROAS & Record-Breaking Sales Growth

💰 6-Month Google Ads Performance Breakdown

• 💲 Total Ad Spend: $20,000
• 👀 Total Clicks: 33,500
• 🛒 Total Purchases: 1,665
• 📈 Return on Ad Spend (ROAS): 6.1X
• ⚡ Cost Per Click (CPC): $0.60
• 💡 Cost Per Acquisition (CPA): $12.01

• ✅ Lowered cost per acquisition by 40%
• ✅ Increased website conversion rate by 32%
• ✅ Doubled brand search volume & organic traffic
• ✅ Expanded customer base internationally

📆 Month-by-Month Growth Journey

📅 Month 1: Building a Strong Foundation

• Clicks: 3,500
• Sales: 175
• ROAS: 5.2X

✅ Gained initial traction & optimized campaigns

📅 Month 2: Momentum Kicks In

• Clicks: 4,200
• Sales: 210
• ROAS: 5.5X

✅ Higher engagement, improved ad targeting

📅 Month 3: Smart Scaling Begins

• Clicks: 5,000
• Sales: 250
• ROAS: 6.0X

✅ Expanded successful ad sets & optimized conversion paths

📅 Month 4: Lowering Cost While Increasing Sales

• Clicks: 6,100
• Sales: 305
• ROAS: 6.3X

✅ Achieved the lowest CPC and highest conversion rate so far

📅 Month 5: Growth Reaches Full Speed

• Clicks: 7,200
• Sales: 350
• ROAS: 6.5X

✅ Peak engagement & increased demand

📅 Month 6: Record-Breaking Performance

• Clicks: 7,500
• Sales: 375
• ROAS: 6.8X

✅ Highest revenue, most efficient cost per conversion

🚀 Why This Campaign Was a Huge Success

🔥 1. Hyper-Targeted Google Ads Strategy

By reaching the right audience at the right time, we ensured that every ad click had a high chance of converting.

🔥 2. Optimized Sales Funnel & Landing Pages

We improved website UX, added compelling CTAs, and tested different ad creatives for maximum conversions.

🔥 3. Data-Driven Optimization

Through A/B testing, audience segmentation, and smart bidding, we consistently improved ad performance while reducing costs.

🔥 4. Scalability & International Expansion

The campaign was designed to grow sustainably, allowing the brand to scale beyond just the local market.

📌 Final Result? Big Green Organic Food transformed from a struggling brand into a thriving, globally recognized business. 🌍💚

🎯 The Takeaway: How Campaignsquat Can Help You Scale Too

This case study proves that Google Ads, when done right, can skyrocket business growth.

🚀 Looking to increase sales & brand visibility like Big Green Organic Food?

At Campaignsquat, we don't just run ads—we create success stories.