Bringing Indian Vibrance to the World: How Campaignsquat Ignited Chumbak's Global Growth

Executive Summary

Chumbak, a beloved Indian lifestyle brand known for its quirky designs, had already captured the hearts of millions in India. However, when it launched its global website global.chumbak.com, it struggled to generate significant organic visibility outside the Indian market. With increasing competition from established lifestyle brands abroad, Chumbak needed a partner who could craft a truly international SEO strategy.
Campaignsquat stepped in with a deep, research-driven approach focused on technical optimization, content localization, and brand authority building. Over an 18-month period, Chumbak experienced a remarkable 305% increase in organic traffic, achieved top-10 rankings for 39 non-branded keywords, and more than tripled its monthly organic revenue — all without heavy reliance on paid advertising.

Client Background

Business Name: Chumbak Design Pvt. Ltd.
Website: global.chumbak.com
Industry: Lifestyle, Home Décor, Fashion Accessories
Headquarters: Bangalore, India
Chumbak's brand voice is fun, colorful, and youthful, targeting customers seeking vibrant, design-forward lifestyle products.

The Challenges

• Minimal Global Visibility:

  Their presence in the US, UK, Canada, and Australia search results was almost nonexistent, limited mainly to branded queries.

• Fierce Competition:

  Competing against heavyweight lifestyle brands such as Anthropologie and Urban Outfitters made gaining market share extremely difficult.

• Technical Shortcomings:

  Page load speed was slow, mobile usability needed improvements, and SEO foundations like hreflang and schema markups were missing.

• Duplicate Metadata and Content:

  Product pages reused descriptions, harming rankings and user experience.

• Poor International Targeting:

  No clear geo-targeting signals were present, resulting in poor localization.

• Underdeveloped Content Strategy:

  The blog section was underutilized, with minimal content relevant to the global audience.

Goals

• Increase Non-Branded Organic Traffic:

  Increase non-branded organic traffic by at least 250% within 18 months.

• Rank on Page 1 for Keywords:

  Rank on Page 1 for at least 30 new commercial-intent keywords targeting international markets.

• Boost Organic Revenue:

  Boost monthly organic revenue by at least 200%.

• Establish SEO Foundations:

  Establish strong international SEO foundations to support long-term growth.

The Solutions

• Phase 1: Technical SEO Overhaul:

  We conducted a deep technical audit that led to major improvements:
  Site speed optimization by compressing images, minifying CSS/JS, and implementing lazy loading.
  Structured data (JSON-LD) added for all products to improve rich snippet appearance.
  Full mobile optimization adjustments were made, including touch responsiveness improvements.
  Hreflang tags were added to direct users from different countries to the appropriate version of the site.

• Phase 2: Content Localization & Expansion:

  We tailored content specifically for global audiences:
  Rewrote product descriptions using localized English for the USA, UK, and Australian markets.
  Published new blog posts on trends like “Home Décor Styles Popular in the US” and “Best Gifts for Mother’s Day in the UK.”
  Built glossary pages for terms like "quirky décor," "boho living room ideas," and "colorful gifting trends" to capture long-tail traffic.

• Phase 3: Strategic Keyword Mapping:

  Rather than solely targeting broad terms like "home décor," we conducted detailed keyword research by region, targeting phrases such as:
  “quirky home décor USA”
  “buy colorful phone cases UK”
  “gift ideas for millennials Australia”
  Each keyword was mapped to specific landing pages, product categories, and blogs to maximize search intent alignment.

• Phase 4: International Link-Building:

  We launched strategic digital PR and guest posting campaigns:
  Secured mentions in global lifestyle blogs, home magazines, and gift guides.
  Focused on backlinks from DA 50+ sites with relevance to lifestyle, fashion, and gifting industries.

• Phase 5: Conversion Rate Optimization (CRO):

  We redesigned critical landing pages with user-centric layouts:
  Stronger calls-to-action (CTAs) like "Shop Now for Global Delivery!"
  Social proof enhancements including product reviews and trust badges.
  Streamlined checkout process, especially for international shipping.

Key Features Implemented

• Technical SEO Audit:

  Full technical SEO audit and fixes.

• Schema Markup:

  Advanced schema markup for products and blogs.

• International Targeting:

  Hreflang and international targeting setup.

• Localized Content:

  Localized content creation for USA, UK, Canada, and Australia.

• Keyword Strategy:

  International keyword strategy deployment.

• Link Building:

  High-authority link building in lifestyle and home décor sectors.

• Conversion Design:

  Conversion-focused design upgrades for key landing pages.

Results

• Organic Traffic Surge:

  Chumbak's organic traffic on global.chumbak.com surged by 305%, going from approximately 8,700 visits per month to over 35,600 visits per month.

• Keyword Rankings:

  Keyword rankings also saw a massive jump. Previously, Chumbak had only 5 non-branded keywords ranking on Page 1 internationally. After the SEO campaign, 39 new non-branded commercial-intent keywords reached the Top 10 positions.

• Organic Revenue Increase:

  Monthly organic revenue saw more than a 255% increase, and the bounce rate dropped significantly, improving user engagement and session duration by more than double.

• Competitor Outperformance:

  Chumbak also began outperforming several competitors in localized search results, especially in gift, fashion, and home décor verticals in the US and UK markets.

Testimonial

"Campaignsquat was a game-changer for our global expansion efforts.
Their SEO strategies were not only highly targeted but also flexible to our evolving needs.
Thanks to their work, Chumbak is now a recognized brand across multiple international markets."
— Shubhra Chadda, Co-founder of Chumbak

Future Steps

Building on this success, Campaignsquat and Chumbak plan to:
Expand localized SEO efforts to European countries like Germany, France, and Spain.
Launch a multilingual content strategy to cater to non-English speaking audiences.
Integrate AI-driven product recommendation engines optimized for organic search.
Increase content production with localized user-generated content and community features.

🚀 Want your lifestyle brand to become a global success story like Chumbak?

At Campaignsquat, we specialize in transforming regional businesses into international market leaders through data-driven SEO and growth strategies.
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