From Hidden Gem to Local Market Leader: RORE’s SEO Breakthrough Journey

Executive Summary

RORE — a boutique real estate brokerage serving Fort Erie and the Niagara region — needed to stand out in an incredibly saturated real estate market. Despite offering exceptional service and deep local knowledge, they were virtually invisible online.
Campaignsquat stepped in with a fully customized SEO strategy — and within 6 months, RORE’s website traffic grew by +150%, their lead inquiries doubled, and they claimed top Google positions for critical real estate keywords.

Client Background

Business Name: RORE – Real Estate Brokerage
Website: makeitrore.com
Industry: Real Estate
Location: Fort Erie, Ontario, Canada
RORE is dedicated to delivering personalized real estate solutions, with a deep commitment to client satisfaction. However, a powerful online strategy was missing from their growth arsenal.

Challenges

• Low Organic Visibility:

  RORE wasn’t ranking in the top 50 results for most of their key local queries, even for branded terms.

• Minimal Content:

  Their website had limited SEO-optimized pages and lacked authority-building blog content.

• Technical SEO Deficiencies:

  Site speed, mobile responsiveness, and URL structures were affecting crawlability and user experience.

• Highly Competitive Market:

  Facing dominant competitors like RE/MAX and Royal LePage, standing out organically was tough.

• No Local SEO Optimization:

  They weren’t optimized for Google Maps, "near me" searches, or featured snippets.

Goals

• Achieve Top 10 Rankings:

  Achieve top 10 rankings for high-intent local keywords.

• Grow Organic Traffic:

  Grow organic traffic by at least 100% within 6 months.

• Increase Qualified Leads:

  Increase qualified lead submissions via website forms.

• Build Local Authority:

  Build local authority through optimized Google Business Profile and backlinks.

Solutions Delivered by Campaignsquat

• Deep SEO Audit & Strategy Alignment:

  Full technical and content audit revealed critical gaps.
  Competitor gap analysis helped design an agile SEO strategy.

• Advanced Keyword Research:

  Focused on a mix of short-tail (e.g., "Fort Erie realtor") and long-tail keywords (e.g., "homes for sale near Fort Erie waterfront").

• Website Technical Optimization:

  Enhanced page speed with image compression and lazy loading.
  Fixed mobile usability issues and improved Core Web Vitals.
  Optimized URL structures for real estate-specific search terms.

• Local SEO Domination:

  Fully optimized Google Business Profile with localized service pages.
  Implemented schema markup (real estate schema, local business schema).
  Built hyper-local citations in reputable directories (e.g., Yellow Pages, Yelp, Chamber of Commerce listings).

• On-Page SEO Re-Engineering:

  Created new landing pages for specific property types and regions (e.g., "Fort Erie Waterfront Homes").
  Optimized title tags, meta descriptions, header tags, and internal linking.
  Focused on user intent-driven content to reduce bounce rates.

• Authority Content Strategy:

  Developed a Real Estate Blog Hub featuring:
  Buying guides for first-time home buyers in Fort Erie.
  Market trends reports and local neighborhood spotlights.
  SEO-optimized FAQs answering popular real estate questions.

• Ethical Link-Building Campaign:

  Secured high-quality backlinks from Canadian real estate sites, local blogs, and business directories.
  Guest posts with contextual links driving organic authority.

• Monthly Tracking & Adaptive Strategy:

  Monitored KPIs through Google Analytics 4, Google Search Console, and Ahrefs.
  Adapted monthly to new opportunities based on data trends.

Key Features Implemented

• Keyword Clustering:

  Advanced keyword clustering strategy

• Technical SEO Fixes:

  Technical SEO fixes (CWV, mobile optimization, HTTPS)

• Localized Blog Content:

  High-quality localized blog content

• Schema Implementation:

  Local Business Schema Implementation

• Google Business Profile:

  Enhanced Google Business Profile Optimization

• Internal Linking:

  Strategic internal linking structure

• Backlink Building:

  Domain authority building with natural backlinks

• Core Web Vitals:

  Core Web Vitals Improvements

Results

• Organic Traffic:

  +150% growth

• Keyword Rankings:

  “Fort Erie Real Estate Agent” — #2 on Google
  “Buy Home Fort Erie” — #3 on Google

• Website Lead Forms:

  Doubled inquiries (2x)

• Google Maps Impressions:

  +190% increase

• Bounce Rate:

  Dropped by 22%, boosting engagement.

• Authority:

  Domain Rating increased from 7 to 19 organically.

Testimonial

"Campaignsquat truly transformed our online presence.
We went from being buried in search results to dominating our local market. The team’s professionalism, strategies, and transparency made the entire experience seamless. Our sales team is thrilled with the steady flow of new leads!"
— Brent King, Broker of Record, RORE Real Estate Brokerage

Future Steps

Expand content marketing to video (YouTube SEO for real estate).
Launch hyper-local landing pages for smaller neighborhoods.
Implement conversion rate optimization (CRO) to boost lead form submissions further.
Prepare for AI Search Optimization as Google Search Generative Experience (SGE) rolls out.

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