Turning Moments into Memories: How Brilliant Event Planning Transformed Its Business with Google Ads

Brilliant Event Planning isn’t just another event planning company. With over 12 years of experience, co-owners Sarah Glick and Chelsea LaFollette have mastered the art of creating unforgettable celebrations. From luxury weddings in the Hamptons to elegant soirées in Cape Cod, they specialize in turning dreams into reality. But in an industry where competition is fierce, and standing out is a constant challenge, even the most talented teams can struggle to attract new clients.

The Challenge: Breaking Through the Noise

Despite their stellar reputation and high-profile features in The New York Times and The Knot, Brilliant Event Planning faced a pressing problem: inconsistent lead generation. Their reliance on word-of-mouth referrals and organic search was no longer enough to sustain growth. With so many event planners vying for attention, they needed a digital strategy that would amplify their visibility and attract high-quality clients ready to book premium services. That’s where Campaignsquat stepped in.

The Strategy: A Google Ads Campaign Tailored for Luxury Clients

We designed a custom Google Ads strategy to reach engaged couples and high-end clients actively searching for expert event planners. But this wasn’t just any PPC campaign. We crafted a highly targeted, data-driven approach with three key components:

Precision Targeting

We honed in on affluent clients in key locations, ensuring every dollar spent was focused on people ready to invest in top-tier event planning services.

Compelling Ad Copy

Through persuasive storytelling and attention-grabbing messaging, we highlighted Brilliant Event Planning’s unique value proposition—stress-free, luxury events tailored to perfection.

Continuous Optimization

We analyzed performance in real time, adjusting bids, refining keywords, and A/B testing creatives to maximize conversions and minimize costs.

The Results: Six Months of Transformative Growth

What followed was nothing short of remarkable. Over six months, Brilliant Event Planning’s campaign not only captured attention but delivered an impressive return on investment. Here’s how it unfolded:

Month 1: Laying the Foundation

• Impressions: 50,000 (Establishing brand awareness)
• Clicks: 3,000 (Engaging the right audience)
• Click-Through Rate (CTR): 6%
• Cost Per Click (CPC): $1.43
• Conversions: 150 (Inquiries and bookings start rolling in)
• Cost Per Acquisition (CPA): $28.67
• Quality Score: 7/10 (A strong start with room to optimize)

Month 3: Momentum Builds

• Impressions: 65,000
• Clicks: 4,550
• CTR: 7%
• CPC: $1.10 (Lowering costs through optimization)
• Conversions: 250
• CPA: $20.00 (Efficiency improves)
• Quality Score: 8/10 (Better targeting, better performance)

Month 6: A Game-Changing Performance

• Impressions: 115,000 (Widespread brand recognition)
• Clicks: 6,900
• CTR: 6%
• CPC: $1.19
• Conversions: 550
• CPA: $14.96 (A major win in cost efficiency)
• Quality Score: 9/10 (Ad relevance at its peak)

The Big Picture: A Business Transformed

• Total Impressions: 470,000
• Total Clicks: 33,950
• Overall CTR: 7.22% (Above industry average, proving ad effectiveness)
• Total Conversions: 2,200
• Conversion Rate: 6.48% (Highly efficient lead generation)
• Total Cost: $42,330
• Average CPC: $1.25 (Affordable cost for premium service leads)
• Average CPA: $19.24 (Exceptional value for high-ticket clients)
• Final Quality Score: 8.2/10 (Consistent high performance)

The Takeaway: Why This Strategy Worked

• Laser-Focused Targeting: Reaching the right audience meant higher conversions and lower wasted ad spend.
• Conversion-Driven Ad Copy: Every headline, description, and call-to-action was designed to turn clicks into bookings.
• Continuous Refinement: By optimizing in real time, we maintained efficiency and improved ROI month over month.
• A Data-Driven Approach: No guesswork—just intelligent decision-making that delivered measurable success.

In just six months, Campaignsquat helped Brilliant Event Planning break through the clutter and achieve unprecedented growth. What once was a challenge—attracting new clients—became their biggest strength.

Now, every event they create isn’t just another booking—it’s another dream turned into reality.

Want to make your business the next success story? Let’s talk!