ATL Clean

Cleaning Company Success Story: ATL Clean

The Challenge: A Great Business Struggling to Grow

ATL Clean, a family-owned cleaning company based in Lawrenceville, GA, had been delivering top-notch cleaning services since 2006. They were known for their meticulous attention to detail, offering everything from routine home cleaning to deep carpet and upholstery services. However, despite their reputation and loyal customer base, ATL Clean faced a frustrating roadblock—finding new customers.

Word-of-mouth and referrals had fueled their business for years, but in an increasingly competitive market, they needed a more predictable way to generate leads. They had tried different advertising methods, but nothing seemed to bring in high-quality, consistent leads. That’s when they turned to Campaignsquat for help.

Visit ATL Clean

The Solution

A Targeted Google Ads Strategy

At Campaignsquat, we knew that ATL Clean had an exceptional service; they just needed the right strategy to connect with potential customers actively searching for cleaning services.

We developed a data-driven Google Ads campaign tailored to target their ideal clients. Instead of casting a wide net, we focused on attracting high-intent users—homeowners and businesses in need of cleaning services. Our strategy included:

✅ Optimized Keyword Targeting

• We focused on high-intent keywords like “best home cleaning service near me” and “deep cleaning service in Atlanta.”

✅ Compelling Ad Copy & Landing Pages

• We crafted persuasive ad copy and designed landing pages optimized for conversions.

✅ Budget Allocation & Bidding Strategy

• We ensured every dollar spent brought maximum return, using smart bidding strategies to reduce wasted spend.

✅ Continuous Optimization

• We didn’t just set up the campaign and walk away; we continuously analyzed data, adjusted targeting, and refined ad creatives to maximize performance.

Results

After implementing the Google Ads strategy, ATL Clean experienced incredible growth:

• 📈 Total Impressions: 535,000 – Huge brand exposure in the local market.
• 📌 Clicks: 29,235 – Thousands of interested potential customers visiting ATL Clean’s website.
• 🎯 Click-Through Rate (CTR): 5.47% – Above industry standards, proving the ads were engaging and relevant.
• 💲 Cost Per Click (CPC): $0.77 – A highly cost-efficient way to attract leads.
• 📞 Conversions: 3,320 – Booked appointments and service requests from real customers.
• 🔥 Conversion Rate: 11.36% – An outstanding conversion rate, turning clicks into real business!
• 💰 Total Ad Spend: $22,500 – Strategically allocated over six months for maximum return.
• 📊 Cost Per Acquisition (CPA): $6.77 – A highly efficient cost to acquire a new customer.
• ⭐ Quality Score: 8.1/10 – A reflection of the high relevance and effectiveness of the campaign.

Breaking It Down: Month-by-Month Growth

• Month 1: 160 conversions, CPA of $10.63
• Month 2: 320 conversions, CPA of $9.06
• Month 3: 440 conversions, CPA of $7.95
• Month 4: 650 conversions, CPA of $6.62
• Month 5: 780 conversions, CPA of $6.03
• Month 6: 970 conversions, CPA of $5.57

This steady improvement was a result of continuous optimization, refining the campaign, and making data-driven decisions.

Why This Campaign Was a Success

• ✅ Laser-Focused Targeting: We ensured the ads reached the right audience at the right time.
• ✅ Cost Efficiency: The cost per lead continuously dropped, maximizing ATL Clean’s return on investment.
• ✅ High-Quality Leads: The campaign didn’t just generate traffic; it brought in customers ready to book services.
• ✅ Consistent Growth: The numbers prove it—each month performed better than the last.

The Outcome: A Thriving Cleaning Business

Thanks to Campaignsquat’s expertise in digital marketing, ATL Clean turned their lead generation struggles into a success story. With a predictable and scalable way to attract new clients, their business is now thriving.

They no longer have to rely solely on referrals. Instead, they have a powerful marketing engine that delivers a steady stream of new customers, allowing them to focus on what they do best—providing exceptional cleaning services.

🚀 Looking to Grow Your Business Like ATL Clean?

If your business is struggling to attract quality leads, we can help. Our proven Google Ads strategies have helped countless businesses scale and succeed. Let’s discuss how we can do the same for you!

📞 Get in touch with us today!